As a Title Sponsor Industry Group in the Forever Dubai initiative of the Department of Tourism and Commerce Marketing in Dubai and Dubai 2003, Dubai Shopping Malls Group is expected to be one of the biggest beneficiaries of the Annual Meetings of the Boards of Governors of the World Bank Group and International Monetary Fund.
While the malls across Dubai have been briefed on logistics arrangements for the event, excitement runs high amongst participating malls, which anticipate substantial revenues flowing in from the international delegates of the event.
The promotion, which will be launched on September 10, will give shoppers the opportunity to win a grand prize of 25 kilograms of gold on the night of September 26.
"As one of the biggest destination malls in Dubai, Deira City Center expects to make big gains during the Forever Dubai campaign,” said Mall Manager of Deira City Center, Sandy Mercer. “The grand prize of 25 kilos of gold is not only appealing to the international IMF visitor, but to the local shopper as well. Therefore will use the campaign period to optimally showcase the completely new offer at the Ground Level of the mall, to the high visitor turnout during the event."
The Dubai Shopping Malls Group was set up in 1997 under the patronage of the Dubai Department of Economic Development. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
