Online shopping in the Middle East went up by 59 percent in the last year, according to recent international studies, said a Kuwaiti businesswoman on Thursday.
Electronic shopping specialist and owner of the website Kooot.com, Luma Bourisly, told KUNA that international reports from e-Marketer, a US-based independent research company, revealed that the number of Middle East online shoppers has increased to about 20 million users.
She added that the value for online shopping in the region was at $4.9B USD, adding that the number is expected to reach $10B USD by 2018.
The growth of the e-market in the Middle East will benefit the consumers because of the competitive prices and the easy access to online outlets through computers and smartphones, said Bourisly.
The Kuwaiti businesswomen encouraged Arab women to take a chance and venture into the this line of business to discover their entrepreneurial potential.
Editor's note: This article has been edited from the original.
