ALBAWABA - In an effort to counter the surge in artificial intelligence frauds and false information, computer security firm McAfee has unveiled a new tool that assists users in determining if an audio they are listening to or a video on YouTube, X, or any other site is genuine or a deepfake.
According to McAfee, victims have reported losses ranging from $250 to over half a million dollars as a result of online criminals that are developing AI-generated schemes that are more compelling, tailored, and on a larger scale.
It resides in the background of your personal computer, silently observing every video that you watch. If the content is created by artificial intelligence, the McAfee service will provide a notice identifying it.
McAfee's main antimalware program, McAfee Total Protection, will not include the new tool. However, the McAfee Deepfake Detector will only be offered on certain Lenovo AI PCs. Customers of Lenovo AI PCs can try the deepfake tester for free for 30 days. McAfee noted that the price starts at $9.99 for the first year.
The detection tool does not really look at video, which is an unorthodox decision to make compared to other possible solutions. However, it searches for the audio that is encoded in the video and then applies its artificial intelligence capabilities to that. There is no transfer of the user's use data to the cloud since all of the detection is performed locally on the NPU of the Lenovo AI PC.
McAfee Chief Technology Officer Steve Grobman stated to Axios that “Doing everything in the cloud is just not practical; if you can do things locally, you can do it much more efficiently,” adding “We can do a better job by having our analysis look at all the content, but we'd want to do that on device.”
