NEC Computers International (NEC CI), Europe's sixth largest manufacturer of personal computers, will launch into the Middle East its server specifically designed for Small and Medium sized enterprises (SMEs). The product will be showcased at Gitex 2002, the region's Information Technology (IT) event, to be held October 13-17, at Dubai International Exhibition Center.
"The new product is part of our aggressive strategy designed to double our regional market share by 2004," said Lenia Iacovides, managing director of InterFRONTIERS, the Regional Business Development Unit (RBDU) of NEC CI. "Coupled with a Mid East-wide reseller network expansion plan, we aim at establishing NEC CI amongst the top five major players in every regional market it is represented."
"Since January this year, when interFRONTIERS was appointed as the RBDU for NEC CI in the Middle East, Balkans, Mediterranean and Africa, we have created a comprehensive enterprise reseller regional network for NEC CI consisting of 15 channel representatives across the Gulf Cooperation Council (GCC),” she added.
"At Gitex, we will meet with new potential partners in our drive to establish a region-wide network, with consumer and enterprise reseller appointments across the Middle East and Africa" said Iacovides.
NEC CI supplies the enterprise market with the NEC brand and the consumer market with the Packard Bell brand. Its regional business mix consists of 75 percent desktops, 20 percent laptops and five percent servers.
One of the major consolidated subsidiaries of the Japanese NEC Corporation, NEC CI supplies the consumer market with the Packard Bell PC brand and the professional market with the NEC brand. The company employs 3,000 people worldwide. Its headquarters are located in Wijchen, The Netherlands.
NEC CI supplies personal computers, servers and Internet solutions to individuals, corporations, government and other public sector agencies in Europe, Africa, Middle East and Asia (except Japan and China). For the past six years, NEC CI's annual unit sales have recorded an average increase of 25 percent. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
