The Moroccan Ministry of Tourism and the US Association of Travel Agents (ASTA) are drafting a new strategy to increase the amount of US tourist traffic to the Arab state, reported MAP. Morocco currently receives a mere 100,000 US tourists annually.
According to Morocco's Ministry of Tourism Adil Douiri, ASTA has chosen to hold its administrative council in Marrakech this week in order to promote Morocco as an ideal vacation spot. Some 2,000 members will attend the event.
Morocco received approximately 3.23 million tourists in the first ten months of 2003, a three percent drop compared to the same period last year. In a bid to attract 10 million tourists annually to Morocco by 2010, the government launched a media campaign in 2002 geared toward local and foreign companies, promoting a new initiative for the construction of six new seaside resorts along the Mediterranean and the Atlantic coasts. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
