The Egyptian Company for Mobile Services (Mobinil) has awarded its advertising account to three agencies—Leo Burnett, Synergy and Echo Media. International advertising agency Leo Burnett will now take on the lead account of the mother brand Mobinil and the Alo brand for prepaid services.
Synergy, an Egyptian advertising agency, will be primarily responsible for the Mobinil Business brand. Echo Media, which has been working with Mobinil since 1999, will continue to handle Moga, the brand that serves the postpaid market.
Promoters, established in 1997 and mainly specializing in events, has been selected to assume the responsibility of organizing all Mobinil’s events in Cairo and throughout the region. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
