ALBAWABA - McDonald's, the American multinational fast-food chain, is releasing their new menu today for the first time in years. The menu is expected to have a great shakeup.
McDonald’s new value menu
The famous fast-food chain restaurant is releasing its new menu today after years in the United States. McDonald’s is introducing its totally new “McValue” menu category, a new budget-friendly options that suit people at all ages.
Since many customers have been complaining about the new high prices of McDonald’s, the restaurant is rolling out a budget-friendly menu with multiple options, including the $5 meals that was introduced earlier in 2024.
Sources revealed that the new menu will also feature a new “Buy One, Add One for $1” option that includes breakfast, app-exclusive offers, and local food and drink deals organized by the restaurant’s franchises.
Sources revealed that the new menu will also feature a new “Buy One, Add One for $1” option that includes breakfast. (Shutterstock)
McDonald’s is trying hard to increase its sales and revenues as the past years were hard for the famous restaurant. Notably, average prices of McDonald’s meals increased by approximately 40% since 2019.
David Henkes, a senior principal at Technomic, a food industry research and consulting firm, stated: “The national rollout of McValue helps enhance the broader image of McDonald’s as a value-oriented brand. Restaurant traffic remains challenged, and this really represents a line of thinking that value will continue to be important to the consumer for the foreseeable future. Inflation remains elevated, and creating a more structured, long-term value platform tells me that McDonald’s really sees opportunity in doubling down in its focus on budget-oriented consumers.”
