Mani & Co., one of the Middle East’s fastest growing producers of naturally nutritious fruit and nut snacks, has chosen Dubai as the location of its new regional headquarters; a project in which the company has invested over Dhs 30 million in a new facility serving Europe and the MENA region. The company has further announced that sales during the third quarter of 2009 have more than doubled compared to the previous quarter.
Mani & Co.’s Dubai unit includes around 70 employees specializing in all aspects of the company’s business. The new factory, located in Dubai Investment Park, is already operational and will significantly increase Mani & Co.’s output in the region.
“We are pleased to announce Dubai as the location for our new headquarters in the MENA region,” commented Mr. Abouzar Rahmani, Managing Director of Mani & Co. “The UAE’s strategic location as a cross-road between East and West makes Dubai the ideal business hub for our international distribution activities.”
The opening of the Dubai headquarters was motivated by a number of internal developments within Mani & Co. In addition to launching a new range of products, the company has expanded its presence in the retail and foodservice sector by introducing a variety of new SKUs. Furthermore, total sales-value for Mani & Co. more than doubled between the second and third quarter of 2009. “We can’t even compare the sales growth of Q3 2009 to Q3 2008,” concluded Mr. Rahmani. “Many of our activities have changed entirely because of the introduction of new products, packaging and supply points, amongst other things. It truly has been a significant year in our company’s history.”
That means a lot for a company with over 120 years experience in the region. Originally established as a small family-owned business, Mani & Co. has extended its reach across the globe by using a combination of traditional practices and heritage from Iran and state-of-the-art technology from Europe. From its location in Dubai, the company will oversee its production, distribution, trading and marketing activities for Europe and the MENA region.
“We are looking to contribute to the UAE’s industrial and economical growth,” added Mr. Rahmani. “We are dedicated to meeting the ever-changing requirements of our consumer base by delivering only the most healthy and delicious products to the market.”
