LG Electronics has appointed Amman-headquartered Action PR to handle its public relations requirements in the Kingdom.The 11-year-old agency will be responsible for public relations activities aimed at raising brand awareness of the Korean producer and its product range.
Action PR, which counts British Airways and Fastlink among its clientele, is headed by General Manager Amjad Tadros. The company joins a growing network of PR companies retained by LG Electronics in the Middle East and Africa as part of the company's high-profile regional marketing strategy.
Other agencies are retained in Dubai for the Arabian Gulf, in Morocco, Egypt and South Africa. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
