Leo Burnett has recently made the strategic decision to strengthen its presence in Kuwait through the creation of a fully fledged service operation in the country. The office will be supported by the Leo Burnett MENA headquarters in Dubai. Leo Burnett has been in Kuwait since 1986.
"Kuwait was always a strategic market to us,” said Raja Trad CEO of the Leo Burnett Group of Companies, Middle East and North Africa (MENA). “Today, we renew our commitment by expanding the operation to a full service agency equipped to meet the growing demand for quality strategic thinking and effective services."
The repositioning of Leo Burnett in Kuwait is part of an aggressive business plan to engage the regional market through the support of the agency’s talents that has been put to the service of its many clients. The office in Kuwait will continue to demonstrate Leo Burnett’s commitment to its unique brand building abilities which have helped clients throughout the region.
"Leo Burnett's passion for building brands is well known the world over,” said Kamal Dimachkie Managing Director of Leo Burnett Dubai, Kuwait and the Lower Gulf. “Our expanding client base in Kuwait is a demonstration that there are clients who need and value international standards in brand building in Kuwait. We will make sure to extend the hand of partnership to such organisations and work with them in building their brands. Beyond that, such companies can expect Leo Burnett to provide creative solutions for the various communication challenges they face.”
Jad Hindy is the newly appointed General Manager for Leo Burnett Kuwait. He comes to the position with a decade’s worth of solid experience in marketing and advertising and has spent the last five years working for the Leo Burnett group. “Today, more than ever there is a great opportunity in Kuwait for quality communication products and approaches, which is where Leo Burnett has a particularly key role to play,” said Jad Hindy General Manager of Leo Burnett Kuwait. “Leo Burnett's proven track record in developing communication is what sells and builds brands, and now this is being further strengthened in Kuwait with today's expanded set up.”
About Leo Burnett MENA
The Leo Burnett Group of Companies, Middle East and North Africa, whose origin dates back to 1974, has always been progressive in its thinking and approach. From a single brand agency, Leo Burnett as a group has grown to encompass a comprehensive range of communications solutions, including advertising, media, public relations, digital and CRM. The group offers both specialization and holistic integration to answer the ever-changing needs of both clients and the marketplace.
About Leo Burnett Worldwide
Founded in Chicago in 1935 with eight employees and three clients, Leo Burnett Worldwide, Inc. today operates a global network of over 200 operating units including a variety of specialty marketing services and 94 full-service advertising agencies in 82 countries. Leo Burnett creates ideas that inspire enduring belief for many of the world’s most valuable brands and successful marketers, including McDonald’s, Disney, Procter & Gamble, Marlboro, Altoids, Heinz, Kellogg and Nintendo.
The world’s eighth largest agency network (as ranked by Advertising Age in April 2005), Leo Burnett Worldwide (www.leoburnett.com) is a wholly owned subsidiary of Publicis Groupe (www.publicis.com).
