Dubai is set to become one of the main beneficiaries of a targeted sales push from Switzerland by Kuoni Travel.
Industry experts from Europe were in Dubai recently to confirm business for 2004 and 2005, and predicted that inbound travel from Switzerland to Dubai will reach new heights over the next 12 months.
Dubai room nights from Kuoni Travel’s Switzerland office were calculated at more than 50,000 for 2003, but agents predicted this level could double by the end of 2004.
“We have set searching targets for our sales teams for the next two years – because we believe that the interest in Dubai hasn’t peaked yet,” said chairman of Kuoni’s local affiliate Al-Abjar Tourism, Mohamed Al-Geziry. “The addition of more luxury hotels over the next two years, as well as the steady increase in conference and incentive travel to Dubai, means that we expect to sell more than 100,000 room nights to Dubai for 2004 and more again for 2005,” he added.
Kuoni Travel was established in 1906 and is headquartered in Zurich. Operating subsidiaries in more than 20 countries in Europe, Asia, America and Africa, Kuoni is active in the leisure travel segment - with 85 percent of turnover the mainstay of the Group's operations. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
