Data has become one of the most valuable business assets in the digital economy. Across the Middle East and Africa (MEA), organizations are investing heavily in data modernization, artificial intelligence (AI), cybersecurity, and cloud transformation initiatives. Yet while enterprises often focus on the strategic value of data, a significant opportunity is emerging for the channel ecosystem itself. For channel partners, data is no longer simply a technology conversation. It is becoming a powerful growth engine that is creating new revenue streams, strengthening customer relationships, and enabling long-term business sustainability. The ...