ALBAWABA - In a strategic move to expand its footprint in the rapidly evolving electric vehicle (EV) market, Huawei, a global technology leader, has joined forces with BAIC BJEV to unveil a new electric car brand named STELATO.
Recent trademark filings in China have shed light on this collaborative venture, with Huawei transferring the brand and logo to BAIC BJEV, indicating a significant development in the EV sector.
The forthcoming STELATO brand is poised to make a notable entry into the electric car landscape, with plans to introduce a mid-to-large-sized sedan in the competitive C-segment. This move aligns with Huawei's broader strategy of establishing strategic partnerships with prominent players in the automotive industry to contribute to the ongoing electric mobility revolution.
The partnership between Huawei and BAIC BJEV involves the joint development of a prototype, which is expected to be unveiled in the first half of 2024. While specific technical specifications are yet to be revealed, industry insiders suggest that the electric sedan may be priced between $40,000 and $50,000.
BAIC BJEV, a major player in the electric vehicle market, will take charge of crucial aspects such as the vehicle platform and manufacturing operations. On the other hand, Huawei will leverage its expertise to focus on the development of the HarmonyOS infotainment system, ensuring a seamless user experience, and managing the effective distribution of the electric vehicles through its established sales channels.
Huawei's foray into the EV sector marks a significant step forward in the company's endeavors to be a major player in the future of transportation. The STELATO brand joins the ranks of other electric vehicle initiatives by Huawei, reflecting the company's commitment to innovation and sustainability.
