If you’re one of those who are always pining for a seat upgrade every time they fly, you might want to check out Emirates’ latest marketing campaign.
- In a series of videos, the airline is sharing different tips on how passengers can score a better seat on their next flight. They can try weird tricks, like serenading the ticket staff, pretending it’s their birthday, or they can simply upgrade their airline.
Emirates’ latest campaign features a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each clip ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.”
“Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours,” the airline said in a statement.
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“In today’s environment where others are stripping amenities from their cabins and shrinking legroom, we believe travellers can relate to the desperate lengths that some people might go to, in order to get their seat upgraded. Our message is simple – why try so hard to upgrade your seat when you can fly Emirates instead?”
By Cleofe Maceda
Editor's note: The article has been adapted from its original source.
