Hempel Paints, a world-class leader in marine, protective and decorative paint technology, are setting up a new regional Middle Eastern Head Office in Bahrain. “In an increasingly competitive market place in it important to forcefully implement a coordinated logistics, marketing and sales strategy” said Mr. Chris Hutton, Group Vice President Regional Business.
This decision is part of the worldwide development strategy being implemented by Hempel.
They are investing in upgrading and expanding production capacity with major investments in through the region. These developments will ensure that capacity is sufficient to meet market demands as well as conforming to the appropriate health, environmental and quality standards as measured by the ISO 9001:2000 and ISO 14001:1996 standards.
The regional strategy will also ensure coordinated implementation of the sales and marketing strategies. “In selecting a location for the new regional office, Bahrain was the logical choice. It is it ideally situated with good access to all our markets and was the most logical place from a financial perspective too.” continued Hutton.
The new Hempel West regional office will be situated in the new Hempel Showroom in Sitra, just opposite the new Sitra Mall and will be open from 1 January 2005.
