Fleishman-Hillard International Communications, a public relations companies, and Wallis Marketing Consultants, one of the Middle East's full-service marketing communications agencies, have announced a new strategic partnership for the region.
Wallis Marketing Consultants will work as Fleishman-Hillard's Middle East affiliate to leverage the resources, experience, relationships, and abilities of the two organizations to identify and pursue new business opportunities and provide full service to existing clients.
Details of the partnership agreement were finalized at a recent Fleishman-Hillard European Management Meeting. The joint partnership plan lays out an aggressive blueprint for growth, including staff recruitment from across the region's key vertical sectors, strategic office openings, and globally integrated services for multinational accounts.
The announcement comes at a time of significant change in the public relations industry in the region, as companies demand higher standards of service and greater representation across the rapidly-growing media landscape.
Headquartered in Dubai, United Arab Emirates (UAE), and operating across the Middle East, Wallis Marketing Consultants is a full-service marketing communications company working with multinational clients in the finance, logistics, energy, hospitality, technology, and government sectors in the region. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
