Star Hospitality, the hospitality arm of ETA Star Properties, a leading property developer in the UAE, has officially opened its hotel apartment venture StarBoutique Clock Tower, announced during a press conference held today (April 25) at the new 90-apartment creek-side tower venue. As a first-of-its-kind project for the premier property developer, StarBoutique Clock Tower has been constructed to satisfy Dubai’s burgeoning demand for fully serviced hotel apartments that combine personalized home-style hospitality with luxurious hotel amenities.
StarBoutique Clock Tower, inspired by the homely concept of “no rooms, only homes” hospitality, offers studio-type, one-bedroom and two-bedroom apartments fitted with home furnishings and a range of modern amenities such as internet access (including WiFi). To enhance home-style living, guests also enjoy the services of housekeeping staff, who maintain upkeep of the apartments especially for busy occupants.
“The StarBoutique Clock Tower has been fully completed and ready for occupation. We are opening business at a time when Dubai is emerging as a destination of choice for global networking and trade fair events, in addition to a premier tourism hub,” said Riyazur Rahman, Director of ETA Star Hospitality, a specialized hotel management organization responsible for managing a chain of hotels including StarBoutique.
“With many tourism attractions and numerous international events such as global exhibits, multinational conferences and high-profile meetings, the hospitality sector will continue to enjoy the patronage of international and domestic guests who will be looking for the best hotel amenities and services during their stay in Dubai,” said Peter Janssen, Group General Manager, ETA Star Hospitality.
The StarBoutique Clock Tower comprises 38 studios, 40 one-bedroom apartments and 12 two-bedroom apartments, all fully furnished and offering a panoramic view of the city and the Deira creek. Other room amenities include individually controlled air-conditioning; elegant furnishings; a fully equipped kitchen including crockery, cutlery and other utensils; a telephone with IDD; WiFi access; satellite television and movies on demand.
“Nothing beats the warmth and cozy atmosphere of one’s home. The StarBoutique Clock Tower apartments have been created to replicate this comforting home feeling and not just to be another collection of ordinary rooms. Through the unique Dubai experience offered by the StarBoutique Clock Tower, we are building a community of patrons who consider StarBoutique their home away from home,” said Govind Pratap, Resident Manager of StarBoutique.
Other services and facilities offered by StarBoutique are three meeting rooms including a full-capacity board room, 24-hour reception and bell service, 24-hour maintenance and security, 24-hour doctor on call, underground parking, baby sitting, banquet and catering service, dry-cleaning and laundry service, postal service, guest relations, business hub, 24-hour foreign exchange service, shops, international restaurants, outdoor swimming pool and children’s pool, and state-of-the-art female and male gyms with sauna and steam rooms.
ETAStar Hospitality is the hotel and resort arm of ETA Star, one of the leading property developers in the UAE, established to become the premier hotel management organisation of the region. The Dubai-based company strictly operates according to the ‘no rooms, only homes’ concept and is involved in the management and ownership of upmarket food chains, coffee shops, hotels, hotel apartments, properties and resorts. ETAStar Hospitality’s real estate portfolio includes several completed and near-completed projects throughout Dubai including StarBoutique Clock Tower, StarMetro Al Barsha, StarMetro Salahuddin.
