SAP Arabia has announced that the ETA & Star Group of Companies, a leading UAE based conglomerate, is deploying SAP’s mySAP™ Business Suite applications to unify business processes and information and help improve performance across its diversified international operations in 12 industries.
The ETA & Star (ETA) Group is rolling out the latest versions of mySAP™ ERP and mySAP™ Customer Relationship Management (mySAP™CRM) to monitor key performance indicators of its business units, divisions and projects. The functionality and industry best practices embedded in SAP’s mySAP Business suite software will enable ETA to compliment its legacy systems with a standard solution to meet its industry-specific business demands.
With more than 70 companies and over 40,000 employees, the ETA Group’s worldwide operations span industries as diverse as engineering and construction, retail and leisure. One of the core challenges of managing such a diversified businesses across multiple sites is providing users and management across the organisation with easy access to and analysis of data via a single ‘information window’. By consolidating information onto a single platform, the company aims to empower management to make faster and more informed decisions.
The initial SAP roll out included full implementation of all enterprise resource planning (ERP) modules at three companies, while the financial and human capital management (HCM) modules were implemented across all 70 companies in nine months. The software was deployed in two phases and went live in September this year.
“The ETA and Star Group of companies are committed to providing technological expertise for its business solutions by adopting industry best practices,” said Syed M. Salahuddin, managing director, ETA & Star Group.
“Deploying mySAP® ERP solutions will provide significant benefits such as effective cash management, optimum utilization of resources and improvement in our supply chain efficiency. The capabilities in SAP components will allow the ETA Group to monitor and control the entire extended business supply chain for our stake holders and enhance shareholder value,” added Arif B. Rahman, group director - finance, ETA & Star Group.
Larsen and Toubro InfoTech Ltd, one of SAP’s global implementation service providers, implemented the SAP solution with several dedicated ETA core team members. To enable end users benefit from the rich functionalities of the SAP solutions, a change management team and help desks have been set up in the company. A full-fledged, in-house SAP training centre will also be established shortly.
“Diversified enterprises such as The ETA Group face the challenge of managing ever larger and increasingly complex projects,” said Essam Enany, president, SAP Arabia. “These factors make it mission-critical to integrate business processes to gain strategic and competitive advantages. With its experience and expertise across more than 25 industries, SAP is the best suited solution provider to meet the specific business demands of conglomerates such as The ETA Group.”
