Alfred Dunhill, the English luxury brand for men, is launching a new look for its flagship store in Dubai. The Gulf country’s first dunhill’ shop at Deira City Center was unveiled last week, following the relaunch of the brand’s flagship store in London.
Formed by Alfred Dunhill in 1893, dunhill’, is now owned by the Richemont Group. The London-based company sells high quality men swear and men's accessories. dunhill’ is represented in the United Arab Emirates (UAE) by The Rivoli Group, an importer and retailer of brands in the Middle East.
“We’re delighted to play a role in the repositioning of dunhill’ in the UAE market, offering customers a fresh new image, while the brand remains an essential part of stylish living,” said Ramesh Prabhakar, CEO, The Rivoli Group.
dunhill’s market research shows that since the turn of the millennium there has been a number of significant shifts in men’s attitudes to life and their careers. These trends also apply to the UAE — men are becoming more confident in expressing themselves, rather than being dictated by labels or designers, Prabhakar said.
The average dunhill’ shopper used to be aged 45-plus, but now we have a new group of consumers in their mid-twenties onwards. We want to attract these new clients, while retaining the older customers, Prabhakar added.
The dunhill’ collection includes ready-to-wear clothing, leather goods, watches, pens, cufflinks and lighters. — (Mena Report)
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