Dubai has won the bid to host the 40th World Congress of the International Advertising Association (IAA) taking place in March 2006. About 3,000 of the world's most influential advertising, marketing and media professionals will attend the three-day advertising convention.
Dubai's bid to host the Congress was presented to the IAA global board by a team led by Area Director of the IAA for the Middle East and Africa, Joseph Ghossoub at the recently held Asian Advertising Congress (Ad Asia 2003) in Jaipur, India. Key members of the team included IAA UAE Chapter board members Rajiv Khanna and Tanvir Kanji.
The event will take place at the Dubai International Convention Centre. It will investigate advertising's role in the media and redefine benchmarks of creativity in a marketplace where attitudes and preferences are changing fast.
Dubai stands to benefit from an additional influx of tourist dollars allied to the international marketing and media focus that the congress will generate. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
