Spas throughout Dubai are gaining in popularity with regular male users now visiting spas at least once a month, according to an industry survey. Conducted by the owners of Cleopatra's Spa brand, MKM Group, the survey revealed 74 percent of those interviewed frequent spas, a third of them men.
The survey, carried out via face-to-face interviews with 350 United Arab Emirates (UAE) residents of mixed nationalities, and both men and women aged 25 and over, revealed that of eight Dubai spas mentioned, awareness of Cleopatra's Spa was the greatest.
Almost a third of the spa users interviewed admitted to using spas only on special occasions, the remainder attended monthly. Preferred spa treatments turned out to be massages and facials with more than a third of users, on average, spending between one to two hours at a spa. UAE nationals were exceptional in spending more than six hours in a spa.
More than two-thirds of those surveyed said they spend 250 Emirati dirhams ($68) or more during each spa visit while UAE nationals and Western expatriates were more likely to spend more than Dh 350. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
