ALBAWABA – Dubai chocolate, the chocolate bar filled with kadayif and pistachio, went viral and has been a global trend for almost more than a year now. This craze has recently contributed to a significant global pistachio shortage, as people continue to join the trend by recreating the treat on TikTok, the popular platform for sharing short-form videos.
Dubai chocolate trend
Notably, the first video of the Dubai chocolate trend went live toward the end of 2023. Since then, it has recorded over 120 million views. As more people joined the viral trend on TikTok, the social media platform, a significant global pistachio shortage has begun to take shape.
It is worth noting that pistachio kernels are primarily grown in Iran and the United States (US). As a result of the shortage, global pistachio prices have increased significantly — rising from around $7.65 to $10.30 per pound.
Global pistachio prices have increased significantly — rising from around $7.65 to $10.30 per pound. (Shutterstock)
Other factors contributing to the global pistachio shortage and price increase include last year’s poor harvest in the United States (US) and the fact that Iran exported nearly 40% of its crop to the United Arab Emirates (UAE).
Additionally, major chocolate brands, including Läderach and Lindt, began creating their own pistachio chocolate bars to meet the demand driven by the global viral trend, further increasing the demand for pistachio kernels.
