The Dubai Department of Tourism and Commerce Marketing (DTCM) joined hands with the Dubai World Trade Centre (DWTC) to promote the exhibition business more assertively around the world starting off with an international broadcast strategy that will generate enhanced coverage of the forthcoming GITEX 2003.
“While people in the region are aware of the amazing technological developments taking place in Dubai and the UAE and the sound investment opportunities on offer, we need to persistently raise awareness levels worldwide through highlighting events such as GITEX,” said DTCM Director General, Khalid A Bin Sulayem.
He observed that exhibitions attract companies from all over the world to participate in Dubai, showcasing their latest products and developments and are ideal points to help promote both the emirate and its attractiveness as a commercial center that hosts some of the biggest exhibitions in the world.
The unique partnership between the DTCM and DWTC will help raise the profile of GITEX worldwide as well as facilitate the exhibition and its exhibitors to reach a wide range of audiences and reinforce Dubai's status as the IT hub of the Middle East.
The project was initiated following a lot of planning and extensive cross liaison between the DTCM and DWTC stretching over a couple of months and is designed to provide a boost to the exhibition business in Dubai and assist in emphasizing the emirate's growing importance as a top international exhibition venue.
Running from October 19-23, GITEX 2003 will feature all facets of the Information Technology (IT) industry. With more than 35,000 square meters of gross exhibition space already sold in eight interconnected halls the event is set to be the biggest ever. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
