An upcoming conference in Gemany this month will spotlight the fundamental changes that the Middle East and North African market has been undergoing as regional distribution channels evolve from traditional middlemen to professional distribution partners. The conference will also spotlight Germany's growing business role in the Arab world.
Unlike many similar events, which tend to attract a limited participation, the upcoming conference on distribution strategies is noteworthy for having drawn a varied attendance. Presentation and participation has been confirmed by government officials, representatives of chambers of commerce, executives of top international corporations dealing in the region. This mix of decision makers and influencers ensures the conference will be a highly interesting and practical venue.
In a packed schedule of lectures and presentations, speakers will show how opportunities for European companies interested in exporting to the MENA region have improved in recent years following the demise of traditional middlemen - the so-called Mr. X Per Cent - and their replacement by genuine distribution partners, independent traders, or even by exporters' own local sales structures.
Models of successful distribution structures designed for the lucrative but challenging markets of the MENA region will be presented at the conference. Managers and lawyers already operating in the MENA markets will portray the national and regional distribution options available and highlight important legal issues to be taken into consideration when entering into contracts with importers and commercial representatives.
The conference will not only help exporters develop the right distribution and marketing strategy for their products and services. It will also cover appropriate legal safeguards and means of finding the right local partner. The conference will be in English, and will have a modest conference fee of Euro 150 per delegate. (www.menareport.com)
© 2002 Mena Report (www.menareport.com)
