Well-known Arabic comedian, and ambassador of the United Nations Children's Fund (UNICEF) in the Middle East region, Dureid Lahham has launched a campaign promoting the digital satellite pay-television Showtime.
Dureid stars as a grandfather in a TV campaign for Showtime, a digital satellite pay-television network in the Middle East. Explaining how he was happy to support the campaign, he said: “I’m interested in our children’s education and development and I find in Showtime a good source for kids’ education and entertainment.”
In the television commercial, Dureid portrays in a humorous scene family TV viewing habits that occasionally lead to quarrels about what to watch. The commercial airs on leading free-to-air satellite channels MBC, Future, 2, LBC, Mazzika and Melody.
The campaign also includes a sales promotion. The network offers a second free subscription including all equipment for free to new Showtime subscribers during the promotion period. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
