Cellucom, a distributor of mobile communication devices and accessories in the United Arab Emirates (UAE), has opened its first showroom in Bahrain. The opening of the 200 square metre store in the Gosi Complex is part of the company's plans to expand its network of high-end communication stores across the Gulf Cooperation Council (GCC) region.
With Cellucom's corporate headquarters located in Dubai, Bahrain was the logical choice for the company's first GCC showroom outside the UAE. The decision to open a store in Bahrain was also based on the rapid growth of the country's mobile phone market, said Managing Director of Cellucom, Arun Nagar.
Cellucom will be expanding its branded reseller network, Val-U-Shop, to include Bahrain. Dealers in Bahrain, in preliminary discussions with Cellucom, have reacted positively to the plan to introduce the franchise in the country, Nagar said.
The Val-U-Shop franchise was developed in response to the changing distributor-reseller relationship, which demands more support in terms of a sharing of expertise. Cellucom offers each member of the Val-U-Shop priority dealer network its support for varied marketing and distribution initiatives.
There are over 30 outlets currently part of the Val-U-Shop network in the UAE. Their number in the emirates is expected to rise to 50 by the end of the year. In Bahrain Cellucom anticipates building a strong dealer network to enhance its coverage in the country. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
