Canon Middle East has launched its new brand platform, ‘You Can’, designed to engender a feeling of creative empowerment. Through the You Can campaign, Canon plans to intensify its emotional appeal to consumers by positioning itself as an enabler of imaging and technology innovation for consumer and business markets.
The objective is to encourage these markets to harness personal creativity through Canon technology solutions. The campaign will be communicated through an integrated, pan-Middle East through-the-line advertising and marketing strategy.
Canon is a Japan-based manufacturer of imaging solutions for individuals and businesses. The company operates in two markets: Consumer Business Solutions (color and black & white copiers, color laser beam printers, document image management systems, projector and software solution) and Consumer Imaging Product (photo, video and digital camera products, printers, scanners, fax, personal copiers and calculators). Canon employs more than 80,000 people around the world. — (menareport.com)
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