General Manager of the Abu Dhabi Grand, Francesco Borrello has urged tourism and hospitality leaders in the capital to group together to promote Abu Dhabi, both regionally and internationally.
“I believe that a cluster marketing strategy of Abu Dhabi as a destination is the way forward this year. Intra-Arabian travel is one of our biggest growth markets, and with the eyes of the world on the region at present, it is time to act positively,” said Borrello
Abu Dhabi Grand, which will be rebranded as Le Royal Meridien Abu Dhabi this year, is already involved in a regional communications strategy through the Le Meridien brand. The general managers of the group's seven properties in the United Arab Emirates (UAE) will undertake a Gulf Cooperation Council (GCC) marketing drive in February, designed to highlight the group's offering in the Emirates.
Le Méridien is a global hotel group with a portfolio of more than 140 luxury and upscale hotels in 55 countries worldwide. The majority of its properties are located in the world's top cities and resorts throughout Europe, the Americas, Asia Pacific, Africa and the Middle East. The company also enjoys a strategic alliance with JAL-owned Nikko Hotels, providing loyal guests access to an additional 42 properties around the world. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
