Saudi beverage producer Aujan industries has reported that sales of their flagship brand Vimto during Ramadan increased by 10.2 percent, in comparison with last year's figures, scoring the highest growth rate since 1997.
Introduced in the Kingdom by Aujan in 1928, Vimto is traditionally known as the drink to be offered to family and friends during Ramadan breakfasts and evenings. Vimto is available in carbonated cans, bottles, multi-serving family packs and Tetrapack and PET bottles.
Supported with a full-size advertising campaign covering most local and Pan Arab media and a strong emphasis on distinctive point-of-sales displays, the Vimto marketing campaign during Ramadan featured a new Vimto video clip, broadcast on nine cable television channels across the Arab world in celebration of the holy month.
Growth in Vimto sales is accompanied by major developments at Aujan that include a $30 million upgrade in the packaging and production facility now enabling the company to manufacture beverage products in all packaging formats, including cans, PET bottles, non-returnable glass bottles and Tetra Pak cartons.
Founded in 1905, Aujan produces Vimto, Barbican, and Canada Dry. The company exports to over thirty countries including the United States, the United Kingdom and Canada. It is also the sole distributor of Cadbury's chocolate and Wrigley's chewing gum to the Kingdom. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
