Ajmal Perfumes has announced a 15 percent surge in overall sales during the Dubai Shopping Festival (DSF) 2004 compared to last year's DSF.
“Eid Al Adha falling during the month of DSF has contributed to the overall rise in sales, especially with the oriental perfumes and oudh products, traditionally purchased as gifts for such festive occasions,” said Marketing Director and Chief Perfumer at Ajmal Perfumes, Nazir Ajmal.
In addition to the 15 percent surge in DSF sales, Ajmal Perfumes also witnessed an increase in footfall levels at its showrooms throughout Dubai, leading to enhanced sales at its mall outlets.
Ajmal is a regional corporate entity with a portfolio of fragrances available in the region. Ajmal has established a strong presence in the Middle East with 66 exclusive retail outlets, including 24 in the United Arab Emirates (UAE), and hundreds of dealerships across the Middle East. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
