Dhabi Commercial Bank (ADCB) has appointed the Impact BBDO Group to create and manage its integrated marketing and communication requirements across the United Arab Emirates (UAE).
The appointment has been made as the Abu Dhabi financial institution enters a new period of growth, during which it intends to expand its customer base, raise levels of customer service, enhance its product portfolio, strengthen its management team and increase investment in training and technology.
Through this appointment, Impact BBDO will work with ADCB to create and build a new brand and image and develop a strategic marketing communications program that will be implemented through a fully integrated campaign.
In addition to working with Impact BBDO, ADCB will be working with the company's public relations division, Impact Porter Novelli (IPN). The two entities have already begun work on a number of projects and ADCB will be holding a number of press events in the near future.
ADCB was formed in 1985, as a public shareholding company with limited liability, upon merger of Emirates Commercial Bank, Federal Commercial Bank and Khaleej Commercial Bank. ADCB's paid up share capital of $340 million) is the largest in the UAE. The Government of Abu Dhabi, through Abu Dhabi Investment Authority (ADIA), holds 65 percent of the capital while the rest is held by various UAE institutions and nationals. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
