International PC vendor Acers has adopted a wide-ranging campaign to increase its sales in the retail technology market in the Middle East, highlighted by its recent channel partner meeting in Dubai.
Acer's initiative comes at a critical time in the computer retail market in the Middle East. New research from the Madar Research Group suggests that PC penetration has doubled in the region in the past four years, and Acer is preparing an aggressive go-to-market campaign in order to win sales in this highly dynamic sector.
Established in 1992, Acer Computer Middle East has over 100 employees servicing the IT requirements of over 50 countries in the Middle East, Africa and the sub-continent. The company has its own facility in the Jebel Ali Free Zone. The 22,500 square meter regional office includes a modern and efficiently managed warehouse, Uniload assembly plant and a Customer and Technical Service Center capable of handling component-level repairs. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
