Big Boys Toys 2011 opens today in Abu Dhabi

All roads lead to Abu Dhabi as this year’s edition of ‘Big Boys Toys’, the Middle East region’s highly awaited luxury lifestyle exhibition, which was opened today, March 16, 2010, by H.H. Sheikh Ahmed Bin Hamdan Bin Mohammed Al Nahyan. The event, which is set to run until March 19, 2011 at the Abu Dhabi National Exhibition Centre’s (ADNEC) Halls 2, 3 and 4, will feature the latest in luxury lifestyle products and services. Aside from the product exhibitions, this year’s edition also promises adrenaline packed entertainment shows coming from world class athletes and performers like internationally acclaimed contortionist Lilia Stepanova, motorcycle stunt rider Humberto Ribeiro and famed football freestylers, Billy and Jeremy. 

Adding excitement to the four day event is a mega raffle draw that will give one lucky visitor the opportunity to take home an exciting high-end luxury products showcase and the chance to live a grand luxury lifestyle experience. The raffle draw has been dubbed as the biggest raffle in the country’s exhibition industry. Ticket holders will automatically be entered to join the mega raffle - Gold ticket holders are entitled to three coupons; Silver Single Entry holders are entitled to one ticket. Top prizes will include a BWA Luxury Boat; a Kawasaki Jet Ski; an Ice Link Watch; the world’s largest 3D LED TV from LG; a Humberto Ribeiro autographed sports bike; a five-night holiday package for two to Thailand; Yas Hotel Health Club memberships; a helicopter tour for four people from Abu Dhabi Aviation and a Bykal Couture chair. 

“The long wait is finally over as His Highness Sheikh Ahmed Bin Hamdan Bin Mohammed Al Nahyan opened the doors to this year’s edition of ‘Big Boys Toys’. The anticipation and the excitement for this one-of-a-kind luxury lifestyle event is truly overwhelming,” said Biju Jayaraaj, Chief Executive Officer, Artaaj. “Visitors will have a lot to look forward to in this year’s show as we’ve prepared more exciting exhibits, adrenaline filled shows and we’re even giving away top luxury prizes in a mega raffle draw and a ‘Big Boys Toys’ Challenge. This is great value in exchange for buying a ticket and taking part in demos, games and seeing the latest gadgets that are making their first appearance in the UAE.” 

Visitors will witness never before seen products ranging from cars to art, off road, marine, aviation, digital and lifestyle. The event is bringing together luxury lifestyle products all under one roof such as - top 10 high-end lifestyle products (luxury 4x4 RV, Nissan R35 GTR Alpha 10, the world’s fastest and quickest GTR, ‘Dragonfly DF1’ Tip Jet Helicopter. ‘Big Boys Toys’ will showcase breathtaking acts from world famous contortionist ‘Lilia Stepanova’, who will be showing off her signature skill - shooting a bow and arrow with her feet; world famous football freestyle duo, ‘Billy Wingrove’ and ‘Jeremy Lynch’, with their classic football moves and tricks; daredevil stunts by world famous stunt rider Humberto Ribeiro and free running specialists ‘3RUN’. The four-day event will also mount a ‘Big Boys Toys’ Music Lounge’, which will feature the UAE’s leading local bands and artists offering a mix of eclectic rhythm and music. Artists scheduled to perform are heavy rock band, Nikotin; Ahlan! Best in Dubai finalists, Behold the Locus; Columbian artist Fatiniza; acoustic performer Gayathri Krishnan; jazz fusion pop band, The Brownies; vaudevillian swing and humorous band, Noush like Sploush; groovecore and pioneering Dubai rock group, Sandwash and singer-songwriter, Tahnee. 

“‘Big Boys Toys’ has witnessed unprecedented success since it first started in 2009 and we make sure that we have more to offer every edition. We are looking forward to hosting our largest crowd ever and giving them one great weekend that they will never forget,” said Jayaraaj.