The Audi urban concept, a completely new kind of concept car

Press release
Published August 10th, 2011 - 08:30 GMT

The Audi urban
The Audi urban

Audi is once again opening up new horizons: the Audi urban concept is a 1+1-seat, ultra-light car for congested urban spaces. The technical study does not fit under any of the conventional categories – the Audi urban concept combines elements of a racing car, a roadster, a fun car and an urban car into one radical new concept.

The Audi urban concept is not based on any previous model – its development is solely oriented on the strict principles of lightweight construction, efficiency and reduction. The result is a concept car with no unnecessary weight, and one that concentrates on the pure essence of sporty motion.

The Audi urban concept has a sleek body. The wheels are free-standing, their surrounding protective plates feature blinking strips of LED lights. The highly concentrated look of the technical study, with its forward-urging lines, is dynamic and emotional – it lends Audi’s design language a completely new impetus.

On board there is room for two people, their position slightly staggered and at a sporty, low level. All controls and materials are subject to the dictates of ultra-lightweight construction in order to ensure they convey a completely unique, sensory allure. The driver can adjust the steering wheel and pedals to his own body measurements. Entry to the car is via the tailgate. The roof is designed to be maneuverable and slides to the rear to open.

The technology in the Audi urban concept reflects the full capabilities of the brand, especially when it comes to ultra-lightweight construction. The cockpit consists of carbon fiber-reinforced polymer, which integrates the undercarriage of both seats. The Audi urban concept rolls on wheels with a 21-inch diameter.

Two e-tron electric motors provide the propulsion – providing the ultra-light Audi urban concept with the ability to accelerate powerfully. A lithium-ion battery supplies the energy – ideal for extended city tours.

Background Information

Audi

Audi is a German manufacturer of a range of automobiles, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand. The company is headquartered in Ingolstadt, Germany, and has been a wholly owned (99.55%) subsidiary of Volkswagen AG since 1966.

Currently, Audi's sales are growing strongly in Europe. Its 2007 worldwide sales have been released as 964,151 vehicles sold - a record for the brand. In 2008, Audi has achieved the 13th record year in a row passing the 1 million unit mark with 1,003,400 sold units. 

SAMACO Automotive

Ever since SAMACO’s foundation in the Kingdom, it has been a pioneer of automotive distribution, a leading after-sales provider and strategic partner for Audi, Volkswagen and Porsche. SAMACO has effectively provided a comprehensive range of services that elevate the quality of its high-end brands.

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