2nd Generation Intel Core processor family now available in Egypt

With Egypt's IT spending expected to increase from US$1.6bn in 2011 to US$3.0bn by 2015 (source: TransWorldNews); Intel Corporation today announced that its game-changing 2nd Generation Intel Core processor family is now available in Egypt but not limited to Acer, Asus, Dell, and Egyptian channel brands EMAK, ETE, hp and Sico. Over the five-year forecast period, Egypt will also benefit from youthful demographics and improving information and communication technology (ICT) infrastructure.

“The new 2nd Generation Intel Core processors represent the biggest advance in computing performance and capabilities over any other previous generation and are now available for the mass market in Egypt.” said Intel Egypt Country Manager Taha Khalifa “The built-in visual capabilities enabled by these new processors are stunning. This, combined with improved adaptive performance, will revolutionize the PC experience in a way that is obvious for every user to see and appreciate – visibly smarter, seamlessly stunning performance.”

New Visual Experience for Today’s Lifestyles

The 2nd Generation Intel Core processor family is the first “visibly smart” Microarchitecture to combine visual and 3-D graphics technology with performance-leading microprocessors on a single chip. Incorporating the newly architected Intel HD Graphics on each 32nm die enables significant graphics performance improvements over previous-generation graphics for both HD media processing and mainstream gaming. The chips improve performance and yet still offer great battery life and the ability to design thinner, lighter and more innovative laptops and all-in-one PCs.

New processor graphics technology will focus on the areas where most people are computing today: high-definition (HD) video, photos, mainstream gaming, multi-tasking and online socializing and multimedia. Enhanced visual technologies such as next-generation Intel HD graphics are built into every 2nd Generation Intel Core processor. For Egyptian consumers, this means a dramatically improved PC experience, with better overall power management, greater efficiency and great battery life.

Additionally, a surprise new feature of the next-generation PC and laptop processors, Intel Insider, will give consumers access to movies on their PCs in full high-definition that were not available before. In collaboration with Hollywood and Bollywood studios along with leading content distributors such as CinemaNow*, Dixons Retail plc*, Hungama Digital Media Entertainment*, Image Entertainment*, Sonic Solutions*, Twentieth Century Fox Home Entertainment*, Warner Bros. Digital Distribution* and others, Intel creates a protected environment for the distribution, storage and playback of premium content. This enables content owners and video services to release more movies in high definition.

Building upon this Intel Insider innovation, Egyptian consumers can now also use Intel WiDi 2.0 to beam content such as the “Inception” film to their big- screen HDTVs. Additional Intel WiDi 2.0 improvements include support for 1080pHD as well as protected content either streaming from the Internet or played locally from a Blu-ray or DVD playerⁱⁱⁱ.

Another unique element of the visual experience built into the 2nd Generation Intel Core processor family is Intel Quick Sync Video. This built-in hardware acceleration takes the wait out of editing and sharing videos with astonishing performance that completes in minutes what used to take hours. Now faster than ever, consumers can edit, convert and share videos with friends and family. Intel estimated that a 4-minute HD video that used to take 4 minutes to convert to play on an iPod* would now take just 16 secondsⁱⁱ.

Smart Performance, Energy Efficiency and Intelligence Merge

The Intel Core i3, i5 and i7 processors also include the enhanced Intel Turbo Boost Technology 2.0. This feature automatically reallocates processor core and processor graphics resources to accelerate performance, giving users an immediate performance boost when and where it’s needed.

Other new chip features include Intel Advanced Vector Extensions (AVX), Intel InTru 3-D, and Intel Clear Video Technology HD. Intel InTru 3-D enables immersive stereoscopic 3-D to 3-D-capable HDTVs or monitors via HDMI 1.4, making movie excitement almost come out of the screen.

Intel AVX increases performance for such demanding visual applications as audio processing and professional video image editing such as stitching together multiple photographs. Intel Clear Video improves the visual quality and colour fidelity during video playback for a spectacular screen experience.

To make it easy for users to find a 2nd Generation Intel Core-based system that is just right for their particular needs, Intel is also announcing a wide array of SKUs including Intel vPro -enabled processors.

The chips are made on Intel’s 32nm manufacturing process on the company’s second-generation high-k metal gate transistors. These unique advantages further boost performance; reduce power consumption for better battery life and smaller designs, and lower overall manufacturing costs.

Intel announced more than 20 processors, wireless adapters and chipsets, including new Intel Core i7, i5 and i3 processors, Intel 6 Series Chipsets, and Intel Centrino WiFi and WiMAX adapters. Worldwide, more than 500 laptop and desktop PC platform designs are available from all major computer makers worldwide based on these products.

“We look forward for our Egyptian consumers to enjoy the newest family of processors that Intel is offering them” finalized Eng. Khalifa