Trend Micro expands Mac portfolio now includes support for lion the new Mac OS 10.7

Press release
Published August 3rd, 2011 - 08:26 GMT

Al Bawaba
Al Bawaba

According to the NPD Group's Retail Tracking Service, the best-selling security product for Mac at retail in the U.S. is Trend Micro Smart Surfing [for Mac]. Available globally, this industry-leading product is reaching even more Mac users, with a new expanded version announced today for Mac OS 10.7 or Lion.

Leveraged across Trend Micro’s solutions and services, including Trend Micro Smart Surfing, the Trend Micro Smart Protection Network infrastructure combines unique in-the-cloud reputation technologies and lightweight client architecture to immediately and automatically protect your information wherever you connect. With Trend Micro Smart Surfing rated as the #1 best-selling product for Mac at retail in the U.S. and with Apple's estimated global sales of more than 14 million machines, with the new version is expected to gain tremendously in market share.   

As Mac popularity and sales have grown, so has interest among cybercriminals in targeting those users.  Recent outbreaks include Trojans and Fake AV like Mac Defender and MacGuard. 

“Even before this barrage, Mac users have been susceptible to a myriad of web threats like phishing, pharming and social engineering,” said Natalie Severino Trend Micro’s Director, Consumer Retail Marketing, Product/Service Marketing.

“Unlike viruses and Trojans, these web threats don’t target operating systems, they target the end user. Our goal continues to be to prevent consumers from losing personal data and sensitive information on any and all operating systems.” 

Smart Surfing [for Mac] benefits include:                 

Surf the web without worry

- Designed to block IM and email links that lead to dangerous websites

- Protects against phishing scams that can trick you into revealing confidential information

- Prevents websites from installing dangerous software on your Mac 

Manage your children’s online activity

- Restricts Internet access by content categories

- Controls access to chat and IM sites

- Allows you to block specific websites 

Essential protection for your Mac

- Defends against viruses, worms, Trojan horse programs, and other everyday security threats

- Guards against spyware and other malicious software

- Includes free automatic updates so your protection stays current against new threats 

As the only anti-malware technology that is able to correlate threats and identify their individual roles in an entire threat, the Smart Protection Network protects users in the following manner:

- Web Reputation Technology blocks malicious URLs related to the attacks

- File Reputation Technology detects and prevents malicious files (e.g., MacCinema and FullMovies) from running on the affected system

In the US Trend Micro Smart Surfing [for Mac] Market share has grown in June to reach 90.9% and is the #1 best-selling security product for Mac at retail in the US.

Background Information

Trend Micro

For over 30 years, Trend Micro’s unwavering vision has been to make the world safe for exchanging digital information. Security is our entire focus, and it shows. This single-minded passion has inspired our innovations that keep up with the bad guys despite a changing IT landscape, riskier user behavior, and constantly evolving threats.

The depth of our experience remains unmatched. From the endpoint to the network to the cloud, we’ve got you covered with a connected threat defense recognized by analysts, customers, and industry gurus of all kinds.

 

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