Software AG’s new Middle East Partnership Programme to increase local presence to customers

Software AG (SAG), a global leader in business infrastructure software, has launched a new Partnership Programme that will appoint selected partners to countries where the company has no direct presence in order to enhance the local experience of its customers. 

The initiative will help significantly lower implementation and support rates for SAG’s regional clients without compromising quality. SAG will selectively appoint business-driven partners that are certified on SAG solutions and will be differentiated according to their specialized services and solutions. 

Channel recruits will have access to a wide range of SAG benefits and resources complementing their goals and plans at every phase of the business cycle. This is in line with SAG’s 2011 mission of establishing, empowering and enabling a focused industry-specialized partner channel. 

“By strategically empowering new partners with the necessary training and resources we will be able to significantly extend our service and support to our customers in the Middle East who do not benefit from our direct presence. Our partnership program will enable us to build a highly-skilled partner base while enhancing the efficiencies of organizations that patronize our offerings. It will also pave the way for the establishment of additional SAG operations across the region,” said Marco Gerazounis, Senior Vice President, Software AG Middle East. 

Software AG delivers end-to-end business process management solutions that are easy to use and reduce total cost of ownership. It serves 10,000 enterprise and public institution customers across 70 countries that are achieving business results faster via the company’s comprehensive software and services covering process strategy, design, integration and control; Service Oriented Architecture (SOA) -based integration and data management; process-driven Systems Applications Products implementation; and strategic process consulting and services. 

In the course of its more than 40 years of innovation-driven existence SAG has invented Adabas, the first high-performance transactional database; ARIS, the first business process analysis platform; and webMethods, the first B2B server and Service Oriented Architecture-based integration platform.