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'Photo Means Memory: Drop Everything, Head to London's Selfie Factory

Published September 12th, 2019 - 06:42 GMT

Posing in a bath of pink balls or throwing up handfuls of multicoloured confetti, teenagers and 20-somethings snap away at a purpose-built London mini-studio for social media selfies.

The Selfie Factory pop-up at Westfield, one of Europe's biggest shopping centres, has seen thousands pass through the 20-odd themed booths and backdrops for quirky images to upload on social media, according to AFP.

The space includes a wall of doughnuts, a big fluffy teddy bear, a giant ball pit, a 1950s diner, a confetti corner and coloured ribbons to wander through, AFP added.

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Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP

Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP

Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP

Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP

Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP

Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP

Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP

Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP

The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP

The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP

Business owner Will Bower poses for a photograph during an AFP interview at the Selfie Factory in Westfield London shopping centre in west London on September 11, 2019.Isabel INFANTES / AFP

Business owner Will Bower poses for a photograph during an AFP interview at the Selfie Factory in Westfield London shopping centre in west London on September 11, 2019.Isabel INFANTES / AFP

The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP

The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP

The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP

The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP

Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP
Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP
Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP
Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP
The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP
Business owner Will Bower poses for a photograph during an AFP interview at the Selfie Factory in Westfield London shopping centre in west London on September 11, 2019.Isabel INFANTES / AFP
The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP
The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP
Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP
Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP
Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP
Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP
Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP
Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP
Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP
Visitors take and pose for "selfie" photographs at The Selfie Factory in Westfield London shopping centre in west London on September 11, 2019. ISABEL INFANTES / AFP
The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP
The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP
Business owner Will Bower poses for a photograph during an AFP interview at the Selfie Factory in Westfield London shopping centre in west London on September 11, 2019.Isabel INFANTES / AFP
Business owner Will Bower poses for a photograph during an AFP interview at the Selfie Factory in Westfield London shopping centre in west London on September 11, 2019.Isabel INFANTES / AFP
The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP
The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP
The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP
The Selfie Factory - the brainchild of Will Bower -- is near the end of its six-week run at Westfield London, one of Europe's biggest shopping centres. In that time, thousands have passed through the 20-odd themed booths and backdrops for quirky images to upload on their social media. Isabel INFANTES / AFP

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