What can be more brainless than a doodle, a simple sketch or squiggle made when your mind is otherwise occupied? Google turns that premise on its head with their “Google Doodles”; temporary visual breaks from the company’s standard homepage logo that celebrate specific holidays, events, and people.
Since the first one appeared in 1998 - celebrating Burning Man, America’s week-long art and music festival - the doodles have become more complex. The often-animated images now hyperlink to web pages offering deeper insight to the featured subject. History lessons delivered in a nano-second. We especially like when they tip their hat to the Middle East, which they've done many times, proving Google hearts our region!
Long-standard brand management dictates that a corporation must build identity through a staunchly consistent logo. Google Doodles toss that out the window. It’s a brilliant strategy for a company built on user interaction to encourage further interaction, inviting us to click into brief history lessons on topics we might otherwise ignore.
The doodles are regional and ever-changing, and interesting graphics pull us in. They are like digitized Chinese fortune cookies, why not crack one open to see what it’s about? You will emerge with some new insights into the people, places and actions that make this region tick.