Ski Dubai and Coca-Cola launch the "Coca-Cola BRRR" campaign as temperatures rise in the UAE
Press release
Al Bawaba
Ski Dubai, the region’s trail blazer in indoor entertainment has added another first to its long list of achievements by tying up with global leader Coca-Cola to grant easy access to its alpine slopes throughout the months of May and June 2011. Devised to help people cool off during the sizzling summer months, the Coca-Cola BRRR campaign will entitle purchasers of a 6 pack of Coca-Cola to special offers and promotions at Ski Dubai. With something for everyone at Ski Dubai, visitors will be able to enjoy Ski Dubai’s many attractions including skiing, snowboarding, tobogganing, or simply relaxing at Ski Dubai’s unique Avalanche café, overlooking the snow capped hills.
“Tying up with Coca-Cola, who are the leaders in refreshing beverages, was an ideal fit and we are pleased to offer visitors the option to experience the wonders of Ski Dubai as part of our collaboration with Coca-Cola. There is no better way to beat the heat than at Ski Dubai and the Coca-Cola BRRR campaign is designed to allow Coca-Cola purchasers’ dual rewards; the refreshment of Coca-Cola and the added benefit of access to the first ski resort in the Middle East. This collaboration marks the beginning of a synergy which will translate into great rewards for the end consumer and we are proud to be able to offer this to our visitors” commented Arnaud Palu, Chief Executive Officer, Majid Al Futtaim Leisure & Entertainment.
The Coca-Cola BRRR campaign will be supplemented by never-before-seen large ice sculptures of the iconic Coca-Cola contour bottle at Ski Dubai, as an additional benefit for visitors who come down and experience the magic of this unique indoor ski attraction. Measuring over 80 meters in height and containing over 6000 tonnes of snow, Ski Dubai is a definite must for visitors this summer.
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Background Information
Ski Dubai
One of the UAE’s top visitor destinations, Ski Dubai has won plenty of awards since its opening in 2005. As one of the region’s best family-friendly attractions and lifestyle brands, Ski Dubai has been named the world’s best indoor ski resort for 2016 and 2017.
At Ski Dubai’s Snow Park you can enjoy all the magic and fun of building your own snowman or just having fun in the snow! The 4,500-metre square Snow Park gives you the chance to go sledding and tobogganing or climb towers. You can also explore a beautiful indoor ice cave, and there are many activities for children and adults.
Coca-Cola
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, and Coca-Cola Zero. It is globally the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.
Consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, The Coca-Cola Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where it operates.
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