Sheraton invests more than $100 Million to upgrade Club Lounges

Press release

Published May 3rd, 2011 - 08:12 GMT

The enhancement to Sheraton Club Lounges is the final chapter of the brand’s recent $6 billion revitalization effort

WHITE PLAINS, Starwood Hotels & Resorts Worldwide today announced its global powerhouse, Sheraton Hotels, and its owners have invested more than $100 million into upgrading 120 Club Lounges around the world, including flagship properties such as Sheraton Edinburgh, Scotland, Sheraton Waikiki, Hawaii, Sheraton Hong Kong, China, and Sheraton Buenos Aires, Argentina. The enhancement to Sheraton Club Lounges – one of the most popular Sheraton signature amenities – is the final chapter of the brand’s recent $6 billion revitalization effort.

As business travellers return to the road en masse they will find the newest portfolio of Sheraton Club Lounges in the brand’s history. Open seven days a week, Sheraton Club Lounges are rated as one of the top two benefits of staying at a Sheraton by Starwood Preferred Guest members, who account for half of all Sheraton hotel bookings. Sheraton boasts a greater percentage of hotels with Club Lounges than its rivals, with the majority offering spectacular views, in addition to upgraded Club amenities: complimentary breakfast, afternoon hors d’oeuvres, beverage service, flat-screen television, Wi-Fi, a selection of daily newspapers and more.

“At a time when our competitors have scaled back their offerings, Sheraton has done the opposite. We decided to invest even further in our global portfolio with significant enhancements to our Club Lounges in order to deliver a higher level of productivity and luxury to our guests ” said Hoyt Harper, Global Brand Leader, Sheraton Hotels & Resorts Worldwide, Inc. “And our timing couldn’t be better. Travel has returned to pre-crisis levels and travellers are once again focused on upgraded amenities and services as key elements of the guest experience.”

To learn more about the Sheraton Club Lounge experience visit sheraton.com/club.

Sheraton Hotels & Resorts, like all brands within Starwood’s robust portfolio, is proud to offer the Starwood Preferred Guest program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.

Background Information

Sheraton Hotels & Resorts

From 1937 to today, this is how we’ve led the transformation of travel from the heart of communities around the world.

Company Profile

Starwood Hotels

Starwood Hotels represents one of the world's largest hotel and leisure companies. It conducts its hotel and leisure business both directly and through its subsidiaries. Its brand names include St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points, Aloft, and Element

Starwood Hotels' business emphasizes the global operation of hotels and resorts primarily in the luxury and upscale segment of the lodging industry. It seeks to acquire interests in, or management or franchise rights with respect to properties in this segment. At December 31, 2009, its hotel portfolio included owned, leased, managed and franchised hotels totaling 979 hotels with approximately 292,000 rooms in approximately 100 countries, and is comprised of 63 hotels that it owns or leases or in which it has a majority equity interest, 440 hotels managed by the company on behalf of third-party owners and 476 hotels for which it receives franchise fees.