Redtag opens in Al Othaim Mall, Rabwa

With the opening of its 30th store in Saudi Arabia at Othaim Mall, Rabwa on Wednesday 25th May 2011, the REDTAG Group now boasts 67 stores in the GCC. The Dubai-based value fashion chain has dramatically altered the region’s retail landscape in a short span of time by offering an affordable range of quality fashionwear for women as well as homeware.
Ernest J. Hosking, CEO of the REDTAG Group said, “By opening our 9th REDTAG store in Riyadh and our 30th store in Saudi Arabia, we have taken a significant step forward in our plan to position REDTAG as a fashion retailer who makes the shortlist of any price-sensitive shopper in Saudi Arabia.
REDTAG is already a force to be reckoned with in Kuwait, Bahrain, UAE & Qatar and we want the brand to achieve the same stature in Saudi Arabia during 2011. Shoppers at the REDTAG store at Othaim Mall can expect to pick up good quality fashionwear and homeware at affordable prices. They can also expect to see new collections in the store regularly and frequently”.
Riaan Albertyn, REDTAG stylist said "The opening of our 9th store in Riyadh is a clear indication that customers will always seek out the latest fashions - but at the best possible value. A ‘Desire To Be Different’ is the main concept behind our new Summer Collection at the Othaim Mall store and it promises to entice! Bold and bright colours replace the classical black. Turquoise, fuschia pink to apple green and shades of blue will be the best colours to focus on this season. The seasons' key items are also available in our fashion collections. All our key items have been updated to the latest fashion trends. So if you want to be different, just drop in at REDTAG!”
Background Information
Redtag
With 365 days of value, Redtag is a big hit with families that look forward to the latest in fashion and home trends. The product prices, stringent quality and availability of a wide range of sizes, shapes and colours make Redtag the first choice for value-conscious customers. The Redtag Group is a part of BMA International, which has achieved important milestones in retail, fashion and lifestyle over the last three decades. BMA is also the holding company for Retail Arabia that operates hypermarkets, supermarkets, convenience stores and malls. Redtag has ambitious plans to open a lot of new stores in the MENA region across malls as well as high streets, with intentions to be a leader in the value fashion and lifestyle market.