PepsiCo-Jordan signs advertising partnership agreement with Zarqa Municipality

Press release

Published July 25th, 2011 - 10:03 GMT

Al Bawaba

In line with its efforts to promote public-private partnerships, PepsiCo-Jordan - winner of the 2009 and 2010 King Abdullah II Award for Excellence – renews its advertising partnership agreement with Zarqa Municipality for two additional years.

The agreement was signed by Nidal Hamam Sales & Operations Director PepsiCo-Jordan, and Falah Omoush, Mayor of Zarqa Municipality, with the attendance of Mohammed Arabiyat, Public Relations Manager of PepsiCo, Ibrahim Al-Silawi, Investment Manager, and Tamam Maraqa, Legal manager of the Zarqa Municipality. Under the agreement, the Municipality will designate advertising space for PepsiCo-Jordan to market its products and activities in the governorate.

“PepsiCo-Jordan is keen to strengthen its relationship with the local community through forming constructive partnerships in the Kingdom’s governorates, as well as deepen the bond between the Company and the Zarqa Municipality,” commented Sufian Al Salman, PepsiCo East Med and Africa HR Director.

In turn, Omoush lauded the mutual partnership between the two parties, stating that not only does it provide the Municipality with financial support, but it also helps strengthen public-private partnerships that benefit the Kingdom as a whole. He went on to commend PepsiCo-Jordan’s efforts to extend its commercial and marketing activities across the Kingdom.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.