PepsiCo Jordan launches ‘Plant A Tree With Pepsi’ initiative

Press release

Published May 8th, 2011 - 11:10 GMT

The ‘Plant A Tree With Pepsi’ campaign was launched in collaboration with Rusaifah municipality

In support of Jordan’s national strategy and government efforts in preserving the environment and reducing pollution, PepsiCo-Jordan - winner of the King Abdullah II Award for Excellence/Private Sector – launched on Tuesday, 26^th April, an employee campaign entitled ‘Plant A Tree With Pepsi’ in collaboration with Rusaifah municipality.

The ‘Plant A Tree With Pepsi’ campaign was launched in collaboration with Rusaifah municipality, and was attended by Rusaifah Mayor Dr. Issam Al-Ghazzawi, PepsiCo Public Relations Manager Mohammed Arabiyat, in addition to employees from both the municipality’s and the Company’s various departments, who planted trees in one of the municipality’s lots.

Sufian Al Salman, PepsiCo East Med and Africa HR Director, said the initiative corresponds with the Company’s values and dedication to implementing environmentally sustainable practices and playing a key role in protecting the environment, preserving natural resources, and ensuring that future generations have a clean and healthy environment waiting for them.

“We sought through the ‘Plant A Tree With Pepsi’ campaign to increase our employees’ environmental awareness, and to encourage their proactive involvement in tackling environmental issues so that they may lead others in creating a green, eco-friendly country,” said Al Salman, adding that the initiative also strives to encourage greater environmental responsibility in the private sector in light of its positive impact on social development and reducing environmental problems.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.