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Jonathan Barnard

Jonathan Barnard latest

Adspend on social media expected to grow 20% in 2019 and account for a 13% share of global adspend.
October 7th, 2019 - 11:02 GMT

Social Media to Become Third-Largest Advertising Channel

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts. {"preview_thumbnail":"https://cdn.flowplayer.com/6684a05f-6468-4ecd-87d5-a748773282a3/i/v-i-7…","video_id":"7c2e50c8-9b5c-4163-9815-21d6d268309b","player_id":"8ca46225-42a2-4245-9c20-7850ae937431","provider":"flowplayer","video":"Top 10 Countries with the Highest Risk of Money Laundry"} Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media will be the third-largest channel for advertising this year ...
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