ALBAWABA An advertising campaign initiated by a prominent cosmetics company in Kuwait has ignited a wave of controversy within the Gulf country. The campaign, aimed at encouraging men to embrace makeup, positioned it as an emblem of "bravery".
The Kuwaiti public noticed a conspicuous billboard adorning the roads, featuring images of two young men accompanied by slogans such as "Courage is to dream," "Beauty is bravery," and "Beauty in a new sense."
This visual spectacle prompted Kuwaitis to share snapshots of the billboard on social media platforms, sparking diverse reactions among the population.
A debate unfolded between individuals who endorsed and those who opposed the concept of men using makeup.
Remarkably, neither the relevant authorities nor the cosmetics company responsible for the advertisement have issued any official comments addressing the social media uproar and debates that the campaign has triggered.
Traditionally, the use of cosmetics has been closely associated with women. However, recent years have witnessed a growing trend worldwide, with more men expressing interest in incorporating certain beauty products into their routines.
