Xerox has appointed Ayman Mattar as the Regional Marketing Manager for the Middle East. Ayman Mattar will be based at Xerox’s regional HQ in Dubai Internet City, Dubai.
Mattar a Xerox veteran, held the post of Marketing Director, Xerox Emirates, for the last 8 years (Xerox Emirates is the Joint Venture Partner for Xerox in the UAE). In his previous post, Mattar made a tremendous contribution to the growth of Xerox Emirates which in turn, helped to strengthen the Xerox brand in the UAE.
Prior to joining Xerox in 1988, Mattar held a number of Sales, Operations and Management roles in Xerox Egypt. In addition Mattar was a Marketing Consultant for Xerox Limited, UK for 3 years before moving to Dubai.
Mattar will be responsible for further strengthening the Xerox brand and building on current business relations with partners & customers across the region.
Since 1985, Xerox has developed an extensive partner and distributor operation in the region, with two new major recent appointments, Hoshan and eSys Technologies. Xerox’s current customer base of over 12,000 in the region is set to grow over the coming months with Xerox’s expansion strategy in the region.
Established in 1985, Xerox’s regional HQ is in Dubai and operates through a regional distributor network, which markets its range of innovative document management products, applications and solutions. The company's product portfolio includes high-end digital production publishing and printing systems, networked digital multi-functional office devices, a complete range of production and office colour solutions as well as laser printers and fax machines. Xerox's commitment to quality is supported by specialized business managers and technical specialists, who work with Xerox's partners, identifying and meeting customer needs. For more information on Xerox, visit www.xerox.com/news. XEROX® is a trademark of XEROX CORPORATION.