L’Azurde, one of the leading premium jewellery brands in the Middle East and North Africa region, announced today that it has launched its richly symbolic 2010 gold jewellery collection: ‘4 Elements’. The exquisite collection, created by renowned designers in Italy, is a truly modern collection based on the emotions, feelings and images evoked by the four elements: earth, water, fire and wind.
The new 4 Elements collection celebrates a women’s connection to Mother Nature and invites women to imagine a glowing world where passion warms like fire, happiness floats like wind, sensuality flows like water, and beauty blossoms like nature.
Lebanese superstar Elissa, winner of the 2010 World Music Award, is the face of the exquisite new collection, and she will showcase how the collection’s dazzling radiance can tenderly awaken in every woman’s mind a sense of completion.
Launched to coincide with the 2010 wedding season, the collection features sets, rings, earrings, bracelets and pendants, based around the beauty and intimacy of earth, the glamour and sensuality of water, the love and passion of fire and the joy and happiness of the wind.
“The 4 Elements collection, which is so beautifully modelled by the elegant, sophisticated and successful Elissa, aims to fulfil a woman’s aspirations and boost her confidence on her wedding day, on a special occasion, or on any other important day throughout the year - with pieces that are elegant, attractive, fashionable, and most of all beautiful,” said Marco Arioli, Designer for some of best international jewellery brands.
“Because the collection is designed to be timeless and yet diverse, L’Azurde has something for every woman, and allows each individual woman to express herself with a piece that complements her true sense of individuality and style. Being precious, elemental and mythical with enduring value, we have already received wide interest from the gold trade here in the UAE, and we are excited about presenting these incredible pieces to women throughout the region.”
Some of Italy’s finest jewellery designers worked on the collection, including Marco Arioli, Silvia Botteghi and Ida Callegaro who also design jewellery for a number of celebrated international brands such as Bulgari, Tiffany and Cartier.
Speaking about the new collection, brand ambassadoress Elissa said: “Once I saw the new collection I fell in love with the stunning pieces and was impressed with how they each reflect the different elements that make up the beauty of Mother Nature. I am excited to be the face of this new collection and look forward to showing women around the Middle East just how wonderful the 4 Elements collection makes women feel.”
The 2010 4 Elements launch follows from the launch of L’Azurde’s hugely popular collections over the past few years, including the Bal Masque collection in 2009, the Lifestyle collection in 2008 and the Stardom collection in 2007.
