After winning the VAR – Storage Vendor of the Year Award in the early part of the year, DCC MEA has awarded Western Digital, the Best Storage Retail Vendor of the Year at the 2010 ‘Middle East Retail Academy’ (MERA) award function, which took place on 19th May 2010. The
‘Middle East Retail Academy’ (MERA) is
organized by the Digital Consumer Channel
(DCC). The MERA awards recognize the vendors that have successfully engaged with the retail channel and developed win-win relationships with partners. They also identify the best-in-class retailers and distributors in the ME region.
“The award event was represented by executives from renowned retailers and vendors from across the region. Winning the Best Storage Retail Vendor Award of the Year in such a forum is an honor, and a sign of recognition of our support to our partners,” said Truus Hoeve, Channel Marketing Manager - Branded Products EMEA, Western Digital who attended the award function.
“Western Digital MEA has been present in the region for over 12 years and we take pride in the close relationships we have with our business partners, who have helped us to make consumers more aware of the importance of backing up data and storage. Our success in achieving the world’s leader in external storage solutions status goes back to the efforts and dedication of our channel partners,” said Khwaja Saifuddin Ahmad, Director Sales Middle East, Africa & South Asia
Western Digital has participated in DCC MEA for the last 3 years. Last year, Western Digital was awarded the Peripheral Vendor of the Year Award at the MERA function in Fujairah. The vendor award recognizes successful channel management strategy, excellent inventory management, margin potential, co-marketing schemes, merchandising activity, product training and customer support.
Western Digital also awarded Jarir Book Store as the WD Retailer of the Year 2010, for best Marketing Campaign across EMEA in May 2010 at the annual EMEA distributor and retail event in Barcelona.
