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Watermelon PR opens office in Singapore

Published August 11th, 2010 - 07:15 GMT
Al Bawaba
Al Bawaba

Watermelon Communications, a leading media solutions firm in the Middle East region, today announced the setting up of an office in Singapore. The new office will provide Public Relation services to clients in Singapore and other countries in South East Asia.

Headed by Public Relations veteran Ms. Anupama Gupta, the entity in Singapore will be the third international office of the Dubai-based media company. Ms. Gupta was instrumental in the setting up of the Public Relations division of Watermelon Communications in Dubai (UAE) in 2005.

Commenting on the company's foray into Singapore, Mr. Madhu Kuttat, Managing Director, Watermelon Communications, said, "We are pleased to announce our new office in Singapore. Many business entities in the Middle East have been expanding operations into the booming South East Asian region. At the same time, many South East Asian companies have been exploring opportunities in the Middle East. At Watermelon, we have observed this trend and believe that we can provide a one stop media solutions point for such entities."

"Watermelon PR has grown leaps and bounds during the last five years with clients both in and around the UAE. Our Public Relations division has also handled the media communications of many major brands. We look to strengthen our presence in the region and internationally through our further expansion plans," he added.

Speaking on the new office, Ms. Gupta, Director, Watermelon PR Singapore, said, "We are very excited about our foray into this region. The new office will definitely fortify our presence both in the Middle East and South East Asia. Singapore is an ideal location to expand our operations as it is the media and communications hub for the whole South East Asian region. We hope to replicate the success that Watermelon PR has achieved in the UAE, in Singapore."

Ms. Gupta has been in the public relations industry for over twelve years and has been previously associated with leading Public Relations agencies in India and the UAE.